shangGAI Street Festival is run by DPB, people can find HipHop show, tattoo, haulage motor, fashion shoes, street graffiti, skids and so much funny things in each year’s activity. And we have been entrusted to design the visual identity for shangGAI 2021. Our work started with typefaces and regard them as graffiti shapes, then we make a layout with these shapes as freestyle. In this case the identity of shangGAI 2021 comes out.

shangGAI Street Festival
Art Director: Cen Liu, Song Qian
Designer: Cen Liu
Year: 2021
Client: DPB(DeepPromotionBloc)
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