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	<title>cehndesign</title>
	<link>https://cehndesign.com</link>
	<description>cehndesign</description>
	<pubDate>Wed, 19 Jun 2024 04:04:06 +0000</pubDate>
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		<title>Homepage</title>
				
		<link>https://cehndesign.com/Homepage</link>

		<pubDate>Fri, 27 Dec 2019 10:46:44 +0000</pubDate>

		<dc:creator>cehndesign</dc:creator>

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		<title>GAFA VAD 2023</title>
				
		<link>https://cehndesign.com/GAFA-VAD-2023</link>

		<pubDate>Wed, 19 Jun 2024 04:04:06 +0000</pubDate>

		<dc:creator>cehndesign</dc:creator>

		<guid isPermaLink="true">https://cehndesign.com/GAFA-VAD-2023</guid>

		<description>Motion design for Degree Show 2023 of School of Visual Arts Design, Guangzhou Academy of Fine Arts.The concept of this work is “Anomaly Value”, i take the shapes of fruit as the normal “Value” in our daily life, but i make them pixelated, flowed and exploded as the “Anomaly Value”, i want make people reflecting about familiar things around us, and rethinking our daily life.



GAFA VAD 2023
Art Director: Cen Liu, Song Qian
Designer: Cen Liu, Song Qian&#38;nbsp;Year: 2023Client: GAFA VAD

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		<title>VC GradShow 2023</title>
				
		<link>https://cehndesign.com/VC-GradShow-2023</link>

		<pubDate>Tue, 18 Jun 2024 09:10:43 +0000</pubDate>

		<dc:creator>cehndesign</dc:creator>

		<guid isPermaLink="true">https://cehndesign.com/VC-GradShow-2023</guid>

		<description>Motion design for the Special Column of We-media “Design Live”, which specialized concentrate on design or art graduation show all over the world. The concept of this work is "PLAY". A dart is thrown in to a paper, suddenly ideas, creativities spout out of it, just like the process of design works, beat the brain then hits right away. We hope people make everything easy, relaxed, divertingness in post-pandemic era, includ graduation.



VC GradShow 2023
Art Director: Cen Liu
Designer: Cen Liu&#38;nbsp;Year: 2023Client: Lu Junyi DesignLive
    




&#60;img width="1653" height="2356" width_o="1653" height_o="2356" data-src="https://freight.cargo.site/t/original/i/41069bc91c779f84ffc6568ee12323349b4ff9404c2b80be91a275f9c5e3f050/VC-Grad-Show-2023-12.jpg" data-mid="213106719" border="0"  src="https://freight.cargo.site/w/1000/i/41069bc91c779f84ffc6568ee12323349b4ff9404c2b80be91a275f9c5e3f050/VC-Grad-Show-2023-12.jpg" /&#62;
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		<title>MT Craft Beer NewYearBox</title>
				
		<link>https://cehndesign.com/MT-Craft-Beer-NewYearBox</link>

		<pubDate>Tue, 18 Jun 2024 08:47:08 +0000</pubDate>

		<dc:creator>cehndesign</dc:creator>

		<guid isPermaLink="true">https://cehndesign.com/MT-Craft-Beer-NewYearBox</guid>

		<description>Package design for MT Craft Beer New Year Gift-box (Night Club Only).


The concept of this work is “Happy Inebriation”, our team illustrated a series of drunk tigress with strong-contrast colors and untrammeled typography. In that case the aspect of this serial work can be erogenous, hazy, ardent and psychedelic, so man can feel directly the happiness of night life and drink.



MT Craft Beer NewYearBox
Art Director: Cen Liu
Designer: Cen Liu&#38;nbsp;Year: 2023Client: JingGongfang Biotechnology Co., Ltd.




&#60;img width="2480" height="3507" width_o="2480" height_o="3507" data-src="https://freight.cargo.site/t/original/i/30503ccd38a1830b8d5c33e9f19673930f63d7c5897f2aa3f9a2d96d2332d73d/MT-Craft-Beer-NewYearBox-01.jpg" data-mid="213103693" border="0"  src="https://freight.cargo.site/w/1000/i/30503ccd38a1830b8d5c33e9f19673930f63d7c5897f2aa3f9a2d96d2332d73d/MT-Craft-Beer-NewYearBox-01.jpg" /&#62;
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		<title>Happy Inebriation</title>
				
		<link>https://cehndesign.com/Happy-Inebriation</link>

		<pubDate>Mon, 17 Jun 2024 14:18:36 +0000</pubDate>

		<dc:creator>cehndesign</dc:creator>

		<guid isPermaLink="true">https://cehndesign.com/Happy-Inebriation</guid>

		<description>Serial poster design (3 in all) for MT Craft Beer New Year Gift-box (Night Club Only). The concept of this work is "Happy Inebriation", our team illustrated a drunk tigress with strong-contrast colors and untrammeled typography. In that case the aspect of this serial work can be erogenous, hazy, ardent and psychedelic, so man can feel directly the happiness of night life and drink.



Happy Inebriation
Art Director: Cen Liu
Designer: Cen Liu&#38;nbsp;Year: 2023Client: JingGongfang Biotechnology Co., Ltd.




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	<item>
		<title>CHARLENE</title>
				
		<link>https://cehndesign.com/CHARLENE</link>

		<pubDate>Mon, 27 May 2024 11:50:52 +0000</pubDate>

		<dc:creator>cehndesign</dc:creator>

		<guid isPermaLink="true">https://cehndesign.com/CHARLENE</guid>

		<description>CHARLENE, established in 2013, is a high-end jewelry brand from Beijing. Charlene's jewelry designs often incorporate elements of Chinese local art and culture, giving them a refined, scholarly spirit. The core concept of the brand is defined as "One Square Centimeter of Oriental Aesthetics." Based on the existing brand tone and value advocacy, we use "Sculpting Time" as the fundamental concept. Starting from the brand's typeface, we draw inspiration from the features of WEI tablet script, integrating the instrumental and material nature of engraved characters—"knife" and "stone"—into the new brand typeface. This shapes a new brand image that is understated yet powerful, subtle yet rich, resonating with the jewelry design and creation process.







CHARLENE RebrandingArt Director: Cen Liu,&#38;nbsp;Song Qian
Designer: Cen Liu&#38;nbsp;Year: 2023Client: CHARLENE




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</description>
		
	</item>
		
		
	<item>
		<title>Pearl River Park</title>
				
		<link>https://cehndesign.com/Pearl-River-Park</link>

		<pubDate>Thu, 13 Jun 2024 09:47:28 +0000</pubDate>

		<dc:creator>cehndesign</dc:creator>

		<guid isPermaLink="true">https://cehndesign.com/Pearl-River-Park</guid>

		<description>Pearl River Park, located on the east side of Zhujiang New Town, Tianhe District, Guangzhou, is a city-level comprehensive park integrating leisure, recreation, science education, and sightseeing. It was completed and opened to the public in September 2000. In 2022, we redesigned its brand identity. We adopted the concept of an "urban oasis" for the design, inspired by the Kuailv lake of Zhujiang Park, which reflects urban life and vibrant vitality. Vertical lines dominate the visual elements, with the park's name, circular landscapes, and cityscapes all presented in the same design language, creating a sense of harmony and integration.







Pearl River Park RebrandingArt Director: Cen Liu,&#38;nbsp;Song Qian
Designer: Cen Liu, Song Qian&#38;nbsp;Year: 2022Client: Pearl River Park, Guangzhou




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</description>
		
	</item>
		
		
	<item>
		<title>Bull Shark</title>
				
		<link>https://cehndesign.com/Bull-Shark</link>

		<pubDate>Tue, 28 May 2024 06:52:55 +0000</pubDate>

		<dc:creator>cehndesign</dc:creator>

		<guid isPermaLink="true">https://cehndesign.com/Bull-Shark</guid>

		<description>Bull Shark is a local craft beer brand from Shenyang. In 2022, we were commissioned to update the brand's visual identity and design the packaging for its series of products. 

First of all, we systematically revised the existing brand logotype, ensuring that its distinctive characteristics remained recognizable while standardizing the stroke thickness and details. 

Second, in response to the brand's new packaging formats—full glass and aluminum can wrap—based on "sharks and the ocean", we proposed the "Colorful Waves" design concept, where gradient waves of different color ranges correspond to different beer flavors. The colors run continuously from top to bottom of the bottle, creating a distinct identity and necessary systematization for the series of products.



BULL SHARK
Tag: #ReBranding#PackageArt Director: Cen Liu
Designer: Cen Liu&#38;nbsp;Year: 2022Client: Bull Shark Craft Beer




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	<item>
		<title>New Year Card 2022</title>
				
		<link>https://cehndesign.com/New-Year-Card-2022</link>

		<pubDate>Tue, 05 Apr 2022 03:07:18 +0000</pubDate>

		<dc:creator>cehndesign</dc:creator>

		<guid isPermaLink="true">https://cehndesign.com/New-Year-Card-2022</guid>

		<description>We use the verse “In me the tiger sniffs the rose” by Siegfried Sassoon as the source of inspiration.







New Year Card 2022Art Director: Cen Liu,&#38;nbsp;Song Qian
Designer: Cen Liu&#38;nbsp;Year: 2021Client: 










JoAngel




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</description>
		
	</item>
		
		
	<item>
		<title>PCIF 2021</title>
				
		<link>https://cehndesign.com/PCIF-2021</link>

		<pubDate>Sat, 26 Feb 2022 06:09:50 +0000</pubDate>

		<dc:creator>cehndesign</dc:creator>

		<guid isPermaLink="true">https://cehndesign.com/PCIF-2021</guid>

		<description>We developed a vivifying identity for China(Guangzhou) Park’s Cultural&#38;amp;Creative Industrie Festival. With the keywords “vivid”, “freedom”, “wild”, “variable” we designed the concept, named “untrammeled originality”, and the typeface, shape, illustration, color system...according to this.







PCIF 2021
China(Guangzhou) Park’s Cultural&#38;amp;Creative
Industrie FestivalArt Director: Cen Liu
Designer: Cen Liu, Song QianYear: 2021Client: 










Chinese Association of Parks




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