Shapes of Shanghe’s jadeite establish relatedness to chinese traditional buddhist or taoists culture, such as linden leaf, bodhisattva, ruyi, dragon, cicada, kylin, etc. In chinese culture lotus has endless implied meaning, even if in religion culture. So we developed the branding portrait with lotus, and the layout design also have chinese artistic conception.

ShangHe
Art Director: Cen Liu
Designer: Cen Liu
Year: 2016
Client: Shanghe Jewelry Co., Ltd