Pearl River Park, located on the east side of Zhujiang New Town, Tianhe District, Guangzhou, is a city-level comprehensive park integrating leisure, recreation, science education, and sightseeing. It was completed and opened to the public in September 2000. In 2022, we redesigned its brand identity. We adopted the concept of an "urban oasis" for the design, inspired by the Kuailv lake of Zhujiang Park, which reflects urban life and vibrant vitality. Vertical lines dominate the visual elements, with the park's name, circular landscapes, and cityscapes all presented in the same design language, creating a sense of harmony and integration.
Pearl River Park Rebranding
Art Director: Cen Liu, Song Qian
Designer: Cen Liu, Song Qian
Year: 2022
Client: Pearl River Park, Guangzhou
Art Director: Cen Liu, Song Qian
Designer: Cen Liu, Song Qian
Year: 2022
Client: Pearl River Park, Guangzhou