Shenyang(Mukden) is well-known as the most famous industrial city of China. The local craft beer brand “The Memories of Mukden” focus its attention on the city’s native culture all the time. To uncover spiritual temperament of Shenyang(Mukden), we develped series of visual portrayal as its identity, such as a bold and vivid typeface, woodcut-style graphics and reminiscent illustrations.

The Memories Of Mukden
Art Director: Cen Liu
Designer: Cen Liu
Year: 2019
Client: JingGongfang Biotechnology Co., Ltd.