Bull Shark is a local craft beer brand from Shenyang. In 2022, we were commissioned to update the brand's visual identity and design the packaging for its series of products.
First of all, we systematically revised the existing brand logotype, ensuring that its distinctive characteristics remained recognizable while standardizing the stroke thickness and details.
Second, in response to the brand's new packaging formats—full glass and aluminum can wrap—based on "sharks and the ocean", we proposed the "Colorful Waves" design concept, where gradient waves of different color ranges correspond to different beer flavors. The colors run continuously from top to bottom of the bottle, creating a distinct identity and necessary systematization for the series of products.