Changing of the national conditions make holothurian a personal article instead of a gift. So the branding portrait must change. We redesign the package of A Jiu Holothurian, use paper instead of wood, make it more easiness, friendly, summarize brand’s history and not lose its value, conform to our time.

A Jiu Holothurian
Art Director: Cen Liu
Designer: Cen Liu
Year: 2015
Client: A Jiu Holothurian